“ON Sport” Buys “Chelsea” English Channel’s Broadcasting Exclusive Rights In the Middle East for Three Years
Egyptian Media Group and B4 Capital, the broadcaster of Chelsea Channel in the Middle East, signed an agreement with ON Sport to own all Chelsea programs’ and games broadcasting rights for three years.
The contract signature ceremony was attended by Ahmed Abu Hashima, Chairman of Egyptian Media Group, Hossam Saleh, Chief Operating Officer, Osama Al Shaikh, ON Sport Director, and Fadi Zouen, Chief Executive Officer of B4 Capital Middle East and Africa at one of the hotels in New Cairo.
Osama Al-Shaikh, president of ON Sport, noted that the contract grants ON Sport the right to broadcast all Chelsea matches either in the British Premier League or the international competitions such as the Champions League.
The agreement also includes the digital rights exclusively in Egypt and the Middle East.
The contract also includes the right to broadcast international matches as well as first-class clubs for European leagues.
The contract also included the right to access a library of the most important matches and documentary movies about old players in the world and a collection of the most famous goals scored during their sports career.
ON Sport director mentioned that this contract is considered a major breakthrough in the history of Egypt’s sports channels offering a new service to the sports arena in Egypt. Since its joining, Egyptian Media is seeking to provide it’s viewers with the best regional and international sports content.
"We are delighted to be working with ON Sport to further strengthen our relationship with the region and look forward to developing our partnership in the future," said Fadi Zouen, CEO of B4 Capital Middle East and Africa.
He mentioned that this agreement is the first with “ON Sport” and that he is pleased to add Chelsea TV content to the channel. He added that this agreement will cover huge variety of content such as the most viewed European matches, the footage and the interviews with the most famous players.
He added that this contract is a starting point for further future contracts between B4 Capital and Egyptian Media. As it’s one of the most important markets that B4 Capital is targeting to achieve its desired goals.